Ideology in Vicarious Learning–Related Communication

Organizations often learn vicariously by observing what other organizations do. Our study examines vicarious learning–related communication through which individuals share their observations with organizational members. Most students and members of present-day would expect that this is driven a prodevelopment logic—that serves the purpose improvement competitiveness. unique historical evidence on learning-related over multiple decades shows subjective collective attitude toward may be ideologically conditioned. Prodevelopment norm in capitalist organizations, but competing ideologies emphasize goals higher than development. Consequently, increasing challenges to capitalism as ideological basis economic organization can have deep impacts how produce innovations future.